As a digital consultant for the United Nations Global Compact, I develop and continually improve websites with a corporate sustainability focus. The CFO Coalition for the Sustainable Development Goals (cfocoalition.org) is a growing initiative within the UN with more than 70 participating CFOs pledging capital investments to support sustainable development targets.
The team asked me to redevelop the site with a clarified user journey and accessible content. Through stakeholder interviews and workshops, we identified two main pain points for the site's audience:
CFOs need visibility for their sustainable finance efforts in order to attract capital from investors
Corporate sustainability professionals need to better understand sustainable finance so they incorporate it into their work
I began by mapping out the information architecture of the existing site, including several complex, cross-referenced data tables.
Analyzing the information structure, I identified content clusters to aid navigation through sometimes incongruous categories.
In developing the brief and problem statement, I broke out the most important user groups and their needs and user flows.
I articulated the problem statement as a set of hypotheses and outcomes, enabling a more objective evaluation of design success.
I broke down the membership offering to identify key value propositions for users.
I translated the membership structure to marketing segments, leading to a strategic realignment at the leadership level.
I developed user stories for each user type, articulating the ideals of the site as a content and reporting tool in addition to marketing and publicity functions.
I developed a draft user persona based on implicit knowledge from existing materials and stakeholder interviews, and wrote a detailed user research proposal.
I conducted a detailed competitive analysis of websites in the sustainable finance reporting space, directly informing the approach to information structure, navigation, and visual design.
I wireframed multiple layout options for the homepage to generate feedback and discussion.
I developed proposals for new features to increase the accessibility of site content and directly serve user's goals.
I created several high-fidelity mockups to test layouts, copy, images, and alignment with UN brand guidelines and assets.
