Mobile product design and prototype

Energy NewsData is a critical information service for the West Coast energy industry, providing market analysts with the insights they need to effectively buy and sell wholesale power between energy districts.

I first began working with Energy NewsData as a UX consultant in 2017. My role was to develop a digital transformation plan to transition a PDF newsletter service to mobile web delivery.
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User feedback and analysis show overwhelming support for moving to digital, especially on mobile

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User interviews showed that analysts often work in trading floor conditions, and need to consume the product on their feet and on the go

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Competitive audit shows widespread adoption of interactive media — podcasts are identified as an opportunity

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A searchable issue archive is a major user and institutional benefit for offering a digital platform, with potential for premium pricing tiers

Building on these insights, I built prototypes for a mobile responsive web product, based on translating the content of the PDF newsletters to common digital patterns.

To test the product with users and stakeholders, I built interactive mockups in Figma as well as HTML / CSS.

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User journey from inbound and outbound channels to specific actions supported by the product

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The outcome of this project was to translate the design and content of the newsletter product to a mobile web interaction model, with a minimum of disruption to existing user flows.In further development of this project, I would continue interviewing and testing with users to discover opportunities to increase value through interactive features, such as archive search, saved stories, and podcasts or other alternative media.Continued — I addressed the product onboarding experience through the Digital delivery campaign landing page project.