As a growing startup, a key business goal for Nomad Health was to increase its registered user base. The inbound search feature performs an important role in onboarding new users by allowing them to search Nomad's job inventory before committing to creating an account.
Working with my product partners, I began by defining critical elements of the user flow to create a useful, high-impact call to action for the site's home page.
Through iterations, we identified ways to quickly connect new users with the most relevant jobs possible, in order to boost new registrations as well as job applications.
Due to the complex nature of healthcare work, users filter their search by multiple factors including discipline, specialty, and location.
In user testing with travel clinicians, we learned that the first question users need to answer is whether the platform supports their discipline track they are trained and certified in. To commit time to the platform, the user needs to know quickly if it staffs for the roles they can work in.
One of Nomad's competitive strengths as a platform is that it supports a broad range of disciplines, allowing people from many backgrounds to find travel work. Asking for the discipline up front works in Nomad's favor as an opportunity to market its broad jobs inventory.
The result of this user flow was to increase new registrations by 20%, especially among the longer list of Allied Health disciplines.
