In 2019 I had the opportunity to work with GeekEstate, a subscription-based newsletter and membership experience for professionals in the real estate tech sector.
Having grown quickly through an ad-hoc collage of digital platforms, tracking GeekEstate's subscriber data had become a complex task with pieces coming from multiple places.
I built this subscriber performance dashboard in Google Sheets. The data visualization combines data sources to tell a story about subscriber growth and churn rate.
